Tuesday, May 19, 2015

Popular Faces in Indonesia Advertising (2015)

An Indonesian-based research firm, AdsTensity (PT Sigi Kaca Pariwara) shared their study about Free To Air TV Advertising. In Q1 2015, RCTI and SCTV were estimated to get the biggest chunk of gross revenue out of thirteen TV stations.


Some famous program in those TV Stations (Prime Time) are:
  • RCTI: "Tujuh Manusia Harimau" (TV Series), X Factor Indonesia (Reality Show)
  • SCTV: "Ganteng-Ganteng Serigala" (TV Series)
  • MNC TV: "Kontes Final KDI" (Reality Show)
  • ANTV: "Kejayaan Mahabharata" (TV Series)
 Ads spending by industry was dominated by Personal Care. The top four were:

IndustryProductEst. Spending
Personal CarePonds Acne Clear (Face Cleanser)
Dettol (Soap)
TOTAL Personal Care
IDR 192.8 Billion
IDR 121.7 Billion
IDR 2.6 Trillion
FCMGSampoerna Mild (Cigarette)
Frisian Flag (Milk)
Mie Sedaap (Instant Noodle)
TOTAL FCMG
IDR 223.8 Billion
IDR 187.6 Billion
IDR 157.8 Billion
IDR 1.1 Trillion
Automotive TOTAL AutomotiveIDR 0.4 Billion


Some popular faces are (not in order):
1. Jessica Mila


ProductIndustryStatus
Fair and LovelyPersonal Care (Face Cream)Brand Ambassador
MarinaPersonal Care (Body Cream)Brand Ambassador (with Irish Bella)
FablePersonal Care (Body Mist)Brand Ambassador (with Al Ghazali)
OppoElectronics (Mobile Phone)Ads (with Kevin Julio)
CampinaFood and Beverages (Ice Cream)Ads
BerryBenkaRetail Store (Online Store)Ads
MatahariRetail Store (Department Store)Ads

Profile
  • Female, 23 years old, Single, 167 cm
  • Likes to dance
Recent News:
  • Selected as most attractive girl to date with
  • Graduated (very satisfactory) with a degree in Management from Bina Nusantara University (BINUS)
  • Starring in TV Series "Ganteng-Ganteng Serigala" (SCTV)
  • Starring in television movie: "Lukisan Merah", "Bangsal 7", "Bapakku Jago Karate","Gadis Taman Kota"
2. Eriska Rein



ProductIndustryStatus
Fair and LovelyPersonal Care (Face Cream)Brand Ambassador
LactacydFood and Beverages (Supplement)Brand Ambassador
Indosat IM3Telecommunication Ads
TacqueenFashionAds

Profile
  • Female, 20 years old, Single, 167 cm
  • Likes to dance
Recent News:
  • Starring in big screen movies: "Aku, Kau dan KUA", "Lagu untuk Tuhan"
  • Starring in tv series: "3 Semprul Mengejar Surga 3"
  • Starring in television Movie: "Cinta=setengahhati x otak pangkat 2", "Gangster in Love", "Ketemu Cinta Gara-Gara Sapi"
3. Al Ghazali


ProductIndustryStatus
MitoElectronics (Mobile Phone)Ads
IndomieFood and Beverages (Instant Noodle)Ads
Indosat IM3Telecommunication Ads (with Chelsea Islan)
FablePersonal Care (Body Mist)Brand Ambassador (with Jessica Mila)

Profile
  • Male, 18 years old, Single, 175 cm
  • Likes to dance
  • Has a profession as a DJ and Singer
Recent News:
  • Selected as most popular male celebrity
  • Starred in big screen movies: "LDR", "Kampung Zombie"
  • Released a single "Cinta Datang dan Pergi" (with Nadira Adnan)
4. Chelsea Islan


ProductIndustryStatus
GarnierPersonal Care (Body Cream)Brand Ambassador
TokopediaRetail (Online)Ads
Good DayFood and Beverages (Coffee)Ads
Indosat IM3TelecommunicationAds (with Al Ghazali)

Profile
  • Female, 19 years old, Single, 167 cm
  • interested in photography
Recent News:
  • Starred in TV Series "Tetangga Masa Gitu?" (NET TV)
  • Starred in Big Screen Movies: "Merry Riana", "Di Balik 98", "Guru Bangsa: Tjokroaminoto"
  • Interviewed by ABC News (Australia) for her role in "Di Balik 98"
5. Tatjana Saphira



ProductIndustryStatus
Sony Xperia Z3Electronics (Mobile Phone)Ads 
WardahPersonal Care (Face Cream)Brand Ambassador

Profile:
  • Female, 17 years old, 169 cm, Single
  • Likes to read books and write stories
Recent News:
  • Starred in a musical TV series, "STEREO"(NET TV)
  • Starred in big screen movies, "Rahasia Kasih"
  • Currently filming "Negeri Van Oranje"
Sources:
Previous article related to this topic is: