Friday, August 12, 2011

Popular Faces on Indonesia TV Spots (2011)

STATISTICS of Advertising in Indonesia (1, 2)

Estimated total spending in advertising showed double digit increase from 2006 until 2010, even during GFC (began in 2007 and had more impact in 2008). In first quarter of this year (2011), it booked IDR 15.6 trillions (USD 1.8 billions) or rose 20% compared to the same quarter last year (IDR 13 trillions or USD 1.5 billions).

Picture 1. Advertising Spending

Tri Susanti Simangunsong, Senior Manager of Media Client Services at Nielsen Indonesia, mentioned that as Indonesia is reaching GDP up to $3,000 per capita, middle class is emerging and motorcycle and car ownership will grow aggressively. Top categories in advertising spending were:
1. Telecommunication
2. Motorcycles
3. Hair Care
4. Political Campaign
5. Cigarettes
Note: Nielsen advertising data showed that the two categories high spending were mainly to drive consumersʼ awareness and purchase intention. 

Advertising spending in media showed growth in broadsheet newspaper and television by 20% and 21% respectively. In value, spending for advertising in television (TV) was still dominant with 62% compared to broadsheet Newspapers (35%) and Magazine (3%).

Picture 2. Media for Advertising

ADVERTISING in Television

As companies advertised more in television (TV Spot), some companies didn't use Public Figure in their TV spots. However, some Public Figure remains popular as the choice of advertisers. Here are some popular faces in TV Spots:

1. Julie Estelle

Name: Julie Estelle Gasnier
Age: 22 years
Profession: Model, Actress


Product
Industry
Status
Sunsilk Co-CreationPersonal Care (Shampoo)Brand Ambassador
Telkomsel BlackBerryTelecommunication (Mobile Internet Package)Model in TV Spot
Sharp PapillonElectronics (Refrigerator)Model in TV Spot

Recent News:
  • In a relationship with Ello (an Indonesian Singer whose latest album released on July 2011)
  • Starred in a movie: "Aku atau Dia" and a television drama: "Kasih dan Cinta" (RCTI)
2. Irfan Bachdim

Name: Irfan Haarys Bachdim
Age: 23 years
Profession: Soccer Player, Model, Artist


ProductIndustryStatus
Pocari SweatFood and Beverage (Isotonic Water)Brand Ambassador
ClearPersonal Care (Shampoo)Brand Ambassador with Sherina
Suzuki Hayate 125Automotive (Motorcycle)Brand Ambassador

Recent News:
  • Got married with Jennifer Kurniawan, a German-Chinese Model
  • Chosen to take a part in Indonesia's U-23 Soccer Team
  • Starred in an upcoming movie by Hanung Bramantyo: "Tendangan dari Langit"
    3. Agnes Monica

    Name: Agnes Monica
    Age: 25 years
    Profession: Model, Actress, Artist


    Product
    Industry
    Status
    Olay
    Personal Care (Moisturizer)
    Brand Ambassador
    Vitazone
    Food and Beverage (Isotonic water)
    Model in TV Spot
    Relaxa
    Food and Beverage (Candy)
    Model in TV Spot
    KFCFood and Beverage (Restaurant chain)Model in TV Spot
    CSL - BlueberryElectronics (Mobile phone)Model in TV Spot
    MitoElectronics (Mobile phone)Model in TV Spot
    Fresh CarePersonal Care (Deodorant)Model in TV Spot

    Recent News:
    • Released a greatest hits album: "Agnes Is My Name" with additional new singles: "Karena Ku Sanggup" and "Paralyzed"
    • Won 7 nominations in "JPopAsia Music Award"
    • Won "Best Pop Female Singer" in "Anugerah Musik Indonesia" (AMI) for her song "Karena Ku Sanggup"
    • Won "Favorite Female Single" in "Indonesia Kids Choice Awards" (IKCA)
    • Rumored in progress to collaborate with Timbaland, and American Rapper
    4. SMASH

    Name
    Age
    Role
    Morgan Oey
    21 years
    vocalist
    Rangga Dewamoela
    23 years
    vocalist
    Rafael Landry Tanubrata
    24 years
    vocalist
    Dicky Muhammad Prasetya
    18 years
    vocalist
    Muhammad Reza Anugrah
    17 years
    vocalist
    Muhammad Ilham Fauzi
    16 years
    vocalist
    Bisma Karisma20 yearsVocalist

    Profession: Artist (Boy Band)


    Product
    Industry
    Status
    Kartu As
    Telecommunication (SIM card)
    Brand Ambassador
    Teh RioFood and Beverage (Tea)
    Model in TV Spot 
    Sosis So NiceFood and Beverage (Sausage)Model in TV Spot

    Recent News:
    • Released 2 singles: "Senyum Semangat" and "Aku Cinta Kau dan Dia"
    • Starred in a television drama: "Cinta Cenat Cenut" (Trans TV)
    • Nominated in "Dahsyatnya Awards 2011" in "Aksi Panggung Terdahsyat" (translation: "Best Stage Performance")
    • Four of them who are university students had to take a break from their study due to their busy schedule 
    • Rumored to copy Korean Songs, but they denied the rumor
    5. Dian Sastro

    Name: Dian Paramitha Sastrowardoyo
    Age: 29 years
    Profession: Model, Actress


    Product
    Industry
    Status
    L'Oreal
    Personal Care
    Brand Ambassador
    Nature-E
    Health Care (Food Supplement)
    Brand Ambassador with Sherina
    Samsung 
    Electronics (Refrigerator)
    Model in TV Spot

    Recent News:
    • Gave birth to her first son from her first and only husband, Indraguna Sutowo (a businessman). Her son's name is Syailendra Sutowo.
    • Become a model in a TV Spot for Samsung's refrigerator although she was pregnant.
    6. Nidji

    Name
    Age
    Role
    Giring Ganesha
    28 years
    vocalist
    Muhammad Ramadista Akbar
    27 years
    guitarist
    Muhammad Andro Regantoro
    27 years
    guitarist
    Andi Ariel Harsya
    27 years
    bass
    Muhammad Adri Prakarsa
    28 years
    drummer
    Randy Danistha
    27 years
    keyboard

    Profession: Artist (Boy Band)


    Product
    Industry
    Status
    Honda Absolute Revo
    Automotive (Motorcycle)
    Brand Ambassador
    Djarum Coklat
    Food and Beverage (Cigarette)
    Brand Ambassador
    Kopiko
    Food and Beverage (Candy)Model in TV Spot

    Recent News:
    • Released an MV: "Jangan Takut" (directed by Rizal Mantovani)
    • Prepared a new album that will contain songs both in Indonesia and English. It was planned to be launched in Indonesia (by Musica Studios) and Australia (by Sex Pistol).
    • Scheduled to have a concert in Hong Kong
    7. Sherina Munaf

    Name: Sinna Sherina Munaf
    Age: 21 years
    Profession: Artist, Actress, Model


    Product
    Industry
    Status
    Maybelline
    Personal Care (Skin Care)
    Brand Ambassador
    Clear
    Personal Care (Shampoo)
    Brand Ambassador wih Irfan Bachdim
    Nature-EHealth Care (Food Supplement)Brand Ambassador with Dian Sastro
    Nokia X6Electronics (Mobile phone)Model in TV Spot

    Recent News:
    • Released an MV: "Cinta Pertama dan Terakhir"
    • Took part in a charity concert: "Artistes 31 Love Beyond Boders" in Victoria Park, Hong Kong (invited by Jackie Chan)
    Sources:
    1. Indonesian Ad Spend Surges 23%, TV Viewing on the Rise as Well
    2.
    Q1 Ad Spending Hits Rp 15t As Cars, Formula Milk Rise
    3.
    Nielsen AGB
    4. Wikipedia
    5. KapanLagi.com

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