Lynx, a deodorant product uses a unique and considered deceiving TV ads. Global brand for Lynx is Axe. Axe brands are used in several countries including India. Both Lynx and Axe are Here are some Axe or Lynx TV Ads.
Video 1 Lynx TV Ad (Australian version)
Some newspapers recently reported that Vaibhav Bedi, a 26-years-old Indian man sued Unilever (India branch) because no girl came to him after seven years using Lynx.
Some famous Australian newspaper agency reported the news, such as:
- Sydney Morning Herald - Missing Lynx Effect Sparks Lawsuit
- The Australian - After seven unlucky years, man sues for Axe 'failure'
- WA Today - Missing Lynx effect sparks litigation
Unfortunately, all of those are not available anymore and I could not get the caches. You can read similar news from overseas newspaper:
- Tempo Interactive (Indonesia) - Gagal Dapat Pacar, Pabrik Kosmetik Digugat
- China Daily (China) - Missing 'Lynx effect' sparks litigation
- Daily Record (Scotland) - Man sues Lynx after failing to pull in seven years
After the news was tracked down, it was found that the news was come form an Indian Website. After I took a look at the website, it became clear and clearer to me the reason behind the disappearance of those news.
The heading of the article in the Indian Website is "Unable to attract even a single girl, frustrated man sued Axe". Picture of Axe TV Ads in the website is an Axe TV Ads from Indonesia starring an Indonesian actress,
Asmirandah.
Video 2 Axe TV Ads (Asmirandah version)
So, you understand about typical Lynx or Axe TV Ads. It's usually about a man that is approached by a girl or some girls because he uses Lynx of Axe Deodorant. Knowing this fact, it makes sense that one day someone will sue Unilever because it is hardly possible. Regardless of that fact, the news come from an Indian Website. The name of the website is "Faking News" (
here is the article). Here is a note from a part of the website:
Picture 1 About Us in Faking News
