Watches made in Indonesia

There are a lot of imported watches, some of them has their own store (Tag Heuer, GC, Nautica, Casio), some of them are sold through franchise stores (In Time, Watchzone, The Watch Co), and some of them are sold through local stores. None of them sell locally produced watches, but actually there are some locally made watches, some of them are:

1. L&K

2. Matoa

As shown above, both product has one thing in common, they use wood as components of the watches.

Sources:

• L&K
• Matoa

Local Electric Car (2014 Q2)

It was unexpected that a successful company like Tesla Motor decided to go open source and share its secret ingredients to everyone, including its competitors, but it happened(1). This is a milestone to electric car development around the globe, including in Indonesia.

A. Terms

National project for electric car is often referred as MOLINA. It is an acronym for MObil LIstrik NAsional (translation: National Electric Car).

B. Infrastructure

• Regulation for electric car has not been released, but SNI (Indonesian National Standard) is targetted to be finished by this year(2)
• Supply chain to produce electric car components is still unclear. CV. Sampurna Part Niaga is developing lightning component with brand name Autovision which is used in one of the electric car prototype(3).
• Human Resource is developed along with research conducted by public schools and universities.

C. Prototype

#Hevina by LIPI

LIPI, a state owned company, developed two types of electric car: sedan/saloon and bus.

#Ezzy by ITS (Institute Teknologi Surabaya)

ITS, a public university, developed prototypes of electric car. The latest one is Ezzy II in the form of sedan/saloon.

#ELVI by PT. GRAIN

PT. GRAIN, a private company, took an initiative to develop 8 prototypes of electric car. Four models are claimed to be ready for production. Those includes one multi-purpose-vehicle (MPV), one pick up, and two city cars.

Recent News

Indonesian Ministry of Research and Technology expects electric car to enter limited production in 2017 to be used in government offices(5).

Sources:

1. Tesla Motors Offers Open Licenses to Its Patents
2. SNI Mobil Listrik Ditargetkan Tuntas 2014
3. Mobil Listrik Hevina Pakai Lampu Autovision
4. Mobil Listrik Indonesia dalam Perspektif Perencanaan Produk
5. Mobil Listrik Diproduksi Tahun 2017

Popular Faces in Indonesia Advertising (2014)

Advertising spending in 2014 is estimated to reach IDR 140 millions (grow by 20% compared to last year) driven by two major events:

• FIFA World Cup 2014
• Indonesia Congress and Presidential Election

Offline media preferences by advertisers (as of Q1 2013) are:

It shows that television became even more dominant compared to 2011*

Popular Faces in Indonesia Advertising this 2014 are shifting from previously dominated by Musicians (like Agnes Monica, SMASH, Sherina) to Movie Stars. Who are they?

1. Sandra Dewi

Product	Industry	Status
Clear	Personal Care (Shampoo)	Brand Ambassador
Ponds	Personal Care (Body Care)	Brand Ambassador
ABC White Coffee	Food and Beverage (Coffee)	Brand Ambassador with Tompi
Big Cola	Food and Beverage (Beverage)	Brand Ambassador
Fiesta Chicken Nugget	Food and Beverage (Food)	Ads
V Fresh	Medicine	Ads
Wardah	Apparel	Ads
Lady Rose	Home and Equipment	Ads
Korea Tourism Organization	Services (Tourism)	Brand Ambassador
Bookpanorama.com	Services (eCommerce)	Ads
Paramount Serpong	Property	Brand Ambassador

Recent News:

• Starred in Indonesian Big Screen Movie and TV Series
• Took a management role in land development companies: Paramount Serpong (as Head of Communications and Public Relations Division) and one in Tanjung Benoa (as Commissioner)

2. Raisa

Product	Industry	Status
Sennheiser	Gadgets	Brand Ambassador
Sunsilk	Personal Care (Shampoo)	Brand Ambassador
Indosat	Telecommunication	Ads
Nescafe	Food and Beverage (Coffee)	Brand Ambassador
Magnum	Food and Beverage (Ice Cream)	Ads

Recent News:

• Hosting "Raisa di Radio" (radio) program for Oz Station that filled up 7-9 PM slot every Saturday
• Released a new single "LDR"

3. Pevita Pearce

Product	Industry	Status
Lenovo	Gadget (Mobile Phone)	Brand Ambassador
Lux	Personal Care (Soap)	Brand Ambassador
Garnier	Personal Care (Body Cream)	Brand Ambassador
Luwak White Coffee	Food and Beverage (Coffee)	Brand Ambassador
Uniqlo	Apparel	Ads with Rio Dewanto

Recent News:

• Starred in Indonesian Big Screen Movies: "Tenggelamnya Kapal Van Der Wijk", "Aku Cinta Kamu"
• Launched an accessory brand "Hippearce"

4. Raline Shah

Product	Industry	Status
Pantene	Personal Care (Shampoo)	Brand Ambassador with Anggun, Gita Gutawa
Buavita	Food and Beverage (Juice)	Brand Ambassador
Top Coffee	Food and Beverage (Coffee)	Brand Ambassador
XL	Telecommunication	Ads

Recent News:

• Starred in Indonesian Big Screen Movies: "99 Cahaya di Langit Eropa" and "Supernova"
• Starred in a musical drama, "Timun Mas"

5. Julie Estelle

Product	Industry	Status
Nivea	Personal Care (Body Lotion)	Brand Ambassador
Veet	Personal Care	Brand Ambassador
Magnum	Food and Beverage (Ice Cream)	Ads
Alpenliebe	Food and Beverage (Candy)	Brand Ambassador

Recent News:

• Starred in an Indonesian Big Screen Movie: "The Raid: Brandal"
• Starred in Indonesian TV Series: "Aprilio dan Julie"

Previous article related to this topic is:

• *Popular Faces on Indonesia TV Spots (2011)

Sources:

• Spending on Advertising in Indonesia Expected to Jump 20% in 2014
• Online ad credibility on the rise in South-East Asia